Anyone else here in love with Italian design? So tell me: how, just HOW can they create so many beautiful things? How is it possible to set someone’s heart aflutter by the sight of a car? Or a moped? And I don’t even mention Italian fashion designers, all those names like Salvatore Ferragamo or Gucci that make every girl droop. But a car, like this boring four-wheel creation that men turn their heads to (if it’s not Ferrari. But… Italian names again)? I have always been a lover of small cars: Volkswagen Beetle, old and new, Ford Ka. In prehistoric times (before Instagram and blogs) I was taking photos of old Beetles around Oslo (and putting them on my Facebook). But this one has stolen my heart – and never gave it back. Fiat 500. Please, say it right: Fiat Cinquecento. Roll the name on your tongue and feel its Italian taste.
Then there is Vespa. The most humble of all things – a moped. How can you design a moped that will make everyone wanna take a photo of it? What is the secret ingredient? And when you come to Rome, this city of narrow streets and deficit for parking place, you get into Vespa and Fiat 500 paradise. The small cars are extremely popular in Rome, so I have met them all, often on one and the same corner – Mini and Fiat side by side. And, of course, there are plenty of bikes, mopeds, and Vespas seem to be parked consciously – so they match with the background. It brought me back to the theory which Elisabeth Gilbert put in her famous “Eat. Pray. Love” about why Italians are so good at cooking, fashion and music. Her point is that since the political life of Italy is so messy, and Italians feel like they have little control over it (hello, mafia), they turn their efforts to the places and people where they can influence. They cannot claim a lot from corrupt politicians – but then they can claim everything from their cooks, tailors and conductors. And so they do. Thus excellence is created.
What do you think about this theory? Does it make sense? I, however, will not put down any theories right now. I just want to share my affection for all the beautiful things that move around this city of passion, Rome. Join me, if the sight of a Vespa makes your heart buzz like a bee 🙂
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